Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
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- Type：Epub+TxT+PDF+Mobi
- Create Date：2021-04-14 11:56:32
- Update Date：2025-09-06
- Status：finish
- Author：Alexander Osterwalder
- ISBN：0470876417
- Environment：PC/Android/iPhone/iPad/Kindle
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Summary
Business Model Generation is a handbook for visionaries， game changers， and challengers striving to defy outmoded business models and design tomorrow's enterprises。 If your organization needs to adapt to harsh new realities， but you don't yet have a strategy that will get you out in front of your competitors， you need Business Model Generation。 Co-created by 470 -Business Model Canvas- practitioners from 45 countries， the book features a beautiful， highly visual， 4-color design that takes powerful strategic ideas and tools， and makes them easy to implement in your organization。 It explains the most common Business Model patterns， based on concepts from leading business thinkers， and helps you reinterpret them for your own context。 You will learn how to systematically understand， design， and implement a game-changing business model--or analyze and renovate an old one。 Along the way， you'll understand at a much deeper level your customers， distribution channels， partners， revenue streams， costs， and your core value proposition。
Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide， including 3M， Ericsson， Capgemini， Deloitte， and others。 Designed for doers， it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives， consultants， entrepreneurs， and leaders of all organizations。 If you're ready to change the rules， you belong to -the business model generation！-
Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide， including 3M， Ericsson， Capgemini， Deloitte， and others。 Designed for doers， it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives， consultants， entrepreneurs， and leaders of all organizations。 If you're ready to change the rules， you belong to -the business model generation！-
Reviews
Kartikawardhani H
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Give a good advice and examples for everyone who try to plans their business， able to apply to any business from the smallest to the biggest。
Hubert Jess
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The graphics are where very useful in making me understand the concepts thought by the book， however， I felt some concepts needed to be explained better through words to go along with the imagery。
Shannon （That's So Poe）
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Great ideas in terms of how to think about business models， but much too long。 I would have preferred to have the same content condensed down to about 25% the length of this book by simply being more concise in the wording and leaving out at least half of the examples and images， which I didn't feel added all that much clarity to the text。 Still definitely worth the read to learn about this approach to business models， though！ Great ideas in terms of how to think about business models， but much too long。 I would have preferred to have the same content condensed down to about 25% the length of this book by simply being more concise in the wording and leaving out at least half of the examples and images， which I didn't feel added all that much clarity to the text。 Still definitely worth the read to learn about this approach to business models， though！ 。。。more
Danit Jantarawirot
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Business guide
Leo Mikhalev
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It's a really good way to develop a new Business-model It's a really good way to develop a new Business-model 。。。more
Reja Marjana
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Its really enlightening for anyone ho just begin designing bussiness。 I love it
Tâm Trần Thanh
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Cần đọc lại để nghiền ngẫm những chỗ có thể thực hành và áp dụng được。
Civan
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It was a nice read， the book is a bit older so some things are outdated。 The way it describes bringing ideas to reality is not new， in fact a lot of books have been written about this。 The way the business model canvas works is new， it is till today the most solid start for any idea or revamp for a business。 I highly recommend it to company owners and people who like to explore more about creating ideas。
Jie
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99十年前，有个朋友找到我，说他有一个特好的点子，就差一个程序员，问我有没有认识的CS的学生可以帮他写码。我问，你为什么不在国内找一个你认识的。他说，信不过中国人，怕自己的天才点子被剽窃。我又问，那你给这个码农多少工资，他说，不给工资，等到事成以后，赚几千万那还不是分分钟的事情，那时候码农兄弟再拿个百分之三十，岂不是天大的好事？当然，这个朋友后来没有做成任何事情，只处于空想的阶段。十年过去了，朋友有一份安稳的工作，家庭也挺幸福。他现在心底里依然会觉得自己是天子骄子，脑袋里有着许多惊为天人的想法，只不过就差那么一点点条件和机会让他实现这些点子，从而扬名立外家财万贯；另一方面，他仿佛又清楚地意识到自己可能会失败，不敢付出任何东西去追求自己的梦想，别说卖房卖车掏积蓄，十年前他也不敢辞去工作来全身心创业。所以他有时候活得比较拧巴，觉得现在自己的生活还算不错，但又不甘聪明的自己过着凡夫俗子的日子，只感叹没有伯乐相中他，投他五个亿不带还的，没有时间限制，也没有收益压力，他可以直接坐上大皮椅子当个CEO然后指挥手底下的工具人干活，来实现他的远大梦想。我在读商业书籍的时候，脑子里面总会浮现出我这个朋友 99十年前，有个朋友找到我，说他有一个特好的点子，就差一个程序员，问我有没有认识的CS的学生可以帮他写码。我问，你为什么不在国内找一个你认识的。他说，信不过中国人，怕自己的天才点子被剽窃。我又问，那你给这个码农多少工资，他说，不给工资，等到事成以后，赚几千万那还不是分分钟的事情，那时候码农兄弟再拿个百分之三十，岂不是天大的好事？当然，这个朋友后来没有做成任何事情，只处于空想的阶段。十年过去了，朋友有一份安稳的工作，家庭也挺幸福。他现在心底里依然会觉得自己是天子骄子，脑袋里有着许多惊为天人的想法，只不过就差那么一点点条件和机会让他实现这些点子，从而扬名立外家财万贯；另一方面，他仿佛又清楚地意识到自己可能会失败，不敢付出任何东西去追求自己的梦想，别说卖房卖车掏积蓄，十年前他也不敢辞去工作来全身心创业。所以他有时候活得比较拧巴，觉得现在自己的生活还算不错，但又不甘聪明的自己过着凡夫俗子的日子，只感叹没有伯乐相中他，投他五个亿不带还的，没有时间限制，也没有收益压力，他可以直接坐上大皮椅子当个CEO然后指挥手底下的工具人干活，来实现他的远大梦想。我在读商业书籍的时候，脑子里面总会浮现出我这个朋友的身影。有时候书本太无聊，但是我为了自己不变成他那样的人，便会咬着牙囫囵地把书给翻完。我并不是觉得他知识匮乏而想多加学习，而是觉得我不能变成一个总在怀疑自己能力这么出众为什么生活却那么普通的一个人。我从一开始就躺平：我就是一个普通的人，我读些书，就是为了告诉自己世界上有太多的知识，太多聪明的人，而自己什么也不懂。就算真有人给了我五个亿，没有时间和收益压力，我也没办法把这些钱发挥出他们应有的作用，只会抽出五万块钱出来买个高配电脑天天打游戏，再抽出五十万来给老婆买个传说中的但是朋友圈有朋友在背的Birkin，剩下的估计也就存银行，买个投资经理说的中风险中收益的不知道里面打包了一大堆什么股票债卷的理财产品。所以当翻开这本书的第一页的时候，我有点懵。书本卷首问道：你是否有着企业家的精神并且准备改变世界了。我心里答：没有，不是，可别瞎说啊。接着下一页它说，如果你都回答了Yes，那就请你翻开下一页开始我们的旅程吧！当然我最后还是把书给读完了，因为这是自己掏钱买的，不想浪费，况且虽然我不想创业，但是我想看看那些想创业的人是怎么想的，而此书是否能给他们提供他们想要的答案。总的来说，书还是很不错的，比较精简，恨不得全书都用bullet points把关键点都白给，是一本能让人很迅速地扩展思维的好书。另外里面的很多术语比如KR KA啥的，国内互联网公司也老用。看来这虽然是一本北欧作者写的书，但是却很好地符合国内创业环境——你别整那些大部头的，最好一个PPT就告诉我创业需要什么，我没那么多时间。豆瓣上有一个书评说的是：公司要求三天看完这本书，然后开始应用。我算了算，自己用了十天才看完，果然没有赶上中国速度。但是事实上，到底有多少实施应用的人是只看了一本书呢？一年有三百六十五天，用十天看完这本，再用剩下的三百五十五天去看其他三十五本商业书籍，会不会更好呢？真正干活的人可能会告诉你，不会，因为他们要直接上手开干，而不是去读完一百本商业书籍选其中几本最好的去实施，你知道一年内能垮掉多少创业公司吗？但是我想这并不会和一直去读新书冲突，大家可以边干活边学习，而不仅仅是找到一本公认的“圣经”，快速读完然后便高枕无忧。其实我说了那么多，说白了还是因为我没有时间和效益的压力，我虽然没有五个亿，也买不起birkin，但是幸运的是我不用想着要快速读完哪本书然后赶紧去按书中所说的实施起来从而获得回报。而这么想的人，千万不能让他们知道这个世界上的书是无穷多的，否则他们就会陷入选择困难而很难给自己一个开始的契机。至于我那位朋友，我希望他也不要知道他的许多天才想法和独特眼光，甚至他没有考虑到的，已经被其他人早已挖掘并且写进各种书籍里面。虽然朋友并没有创业，但他和许多创业人所需要的东西一样——一个赛马眼罩，只看到能让自己高兴并自信的事情，就足够了。 。。。more
Paul
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This punchy， clear， and immaculately organized book almost convinced me to start a business， but then I decided that it would be too much work so I didn't。 This punchy， clear， and immaculately organized book almost convinced me to start a business， but then I decided that it would be too much work so I didn't。 。。。more
Hernán Borré
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Nice framwork to analyse and comunicate your business ideas
Navneet Nair
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It's a very nicely designed book。 Very easy to understand and lots of nice illustrations that make the whole process look very easy It's a very nicely designed book。 Very easy to understand and lots of nice illustrations that make the whole process look very easy 。。。more
Putri Malum
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Great book。 Its kinda like a manual how to set your business model。 Must read for management student or someone who wants to start their own business
Morteza
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Scroll to the end of this review for English-translated oneکتاب خلق مدل کسب و کار، یه کتاب خیلی تخصصی برای کسب و کارها و استارتاپ هاس。 کسی که اولین بار این کتابو میخونه، مطالب کتاب خیلی براش جدید و شاید سنگین （نه سخت） خواهد بود。 یعنی با چیزایی که قبلا ممکنه خونده باشیم تفاوت زیادی دارهتو این کتاب، علاوه بر اینکه طراحی مدل کسب و کار رو یاد میگیریم، ایده های بسیار زیادی از مدل های درآمدی، مدل های سازمانی، مدل های ارائه ارزش به مشتری وجود داره که میشه مستقیما ازشون توی کسب و کار استفاده کرد یا الگو Scroll to the end of this review for English-translated oneکتاب خلق مدل کسب و کار، یه کتاب خیلی تخصصی برای کسب و کارها و استارتاپ هاس。 کسی که اولین بار این کتابو میخونه، مطالب کتاب خیلی براش جدید و شاید سنگین （نه سخت） خواهد بود。 یعنی با چیزایی که قبلا ممکنه خونده باشیم تفاوت زیادی دارهتو این کتاب، علاوه بر اینکه طراحی مدل کسب و کار رو یاد میگیریم، ایده های بسیار زیادی از مدل های درآمدی، مدل های سازمانی، مدل های ارائه ارزش به مشتری وجود داره که میشه مستقیما ازشون توی کسب و کار استفاده کرد یا الگو برداری کرد。نکته کلیدی اینکه پیشنهاد میکنم قبل خوندن به صفحه 249 （بخش پنج مرحله） نگاه بندازید، یه خلاصه از مباحث کتاب بهتون نشون میده که باعث میشه کمتر سردرگم بشید。به دلیل انتزاعی بودن نسبی مطالبش برای من، باعث شد کم کم بتونم پیش ببرمش و 2 ماه طول کشید خوندنش。 برای همین احتمالا باید یه بار دیگه بخونمش تا بتونم توی کسب و کارم ازش استفاده کنم_______Business Model Generation book is a very specialized book for businesses and startups。For someone reading this book for the first time， the contents of the book will be very new and maybe heavy （not hard）。 This means it is very different from what we may have read before。In this book， in addition to learning how to design a business model， there are many ideas of revenue models， organizational models， models to provide value to the customer that can be used directly in the business。The key point is that I suggest you look at page 249 （"5 Phases" section） before reading， it's a cheat sheet of book topics that will make you less confused。Due to the relative abstraction of its contents for me， I was able to move it forward little by little and it took 2 months to read it。 That's why I probably have to read it one more time so I can use it in my business。 。。。more
MOSAUL10
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From my point of view it's one of the best books。 From my point of view it's one of the best books。 。。。more
Kian Seng
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Love this book。 Lots of toolkits available to put into practical use。 Now to test it out in real life needs
Ricardo Silva
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This was very， very refreshing。 The innovative form， visuals， together with an incredible， suncint， yet simple， content， and full of real life examples， make me recommend this to anyone。
Adrian
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Book provides a better understanding of business models through all the stages and provides all the practical tools for the generation， implementation and success of new business models。 Time put the information to good use。
Nando Murdoch
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It's a decent book for starters。 That's it。 It teaches the different businesses models with famous examples but I wasn't able to find any "eureka" moment in the entire book。Biggest pro: Simple and straightforward。 Even a 5 year old could read it and end up understanding how big companies earn money。 The biggest con:It's way too simple It's a decent book for starters。 That's it。 It teaches the different businesses models with famous examples but I wasn't able to find any "eureka" moment in the entire book。Biggest pro: Simple and straightforward。 Even a 5 year old could read it and end up understanding how big companies earn money。 The biggest con:It's way too simple 。。。more
Luis Javier Gil
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One of the best books I’ve read the past year， really find useful tools， information and strategies！ If you are an entrepreneur and want to start a business， this is the one ！
Javier Cebreiros
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Genial para hacerte preguntas antes de emprender。 Un libro que se introdujo en todas las escuelas para， precisamente， pensar buenos modelos de negocio。 Útil， práctico y muy claro。
Armando Ferreira
，
This book should be one of your primary references if you want to get your ideas organized for developing and writing a business model。 The book is packed with concepts that are foundational， effective tools to get you started and move forward。 It is made clear in the beginning that the book does not have all the details but it covers so much that you won't be disappointed。 This book should be one of your primary references if you want to get your ideas organized for developing and writing a business model。 The book is packed with concepts that are foundational， effective tools to get you started and move forward。 It is made clear in the beginning that the book does not have all the details but it covers so much that you won't be disappointed。 。。。more
Robert Gebhardt
，
I remember hearing about this book around 10 years ago， and when I was in Taiwan it was very popular （I think it had been recently translated into Chinese）， and there was more than one entrepreneur meetup where someone showed up carrying this book。 So I had been curious about it for a while and， when I saw it at 2nd and Charles， I decided to give it a go。 We'll see how well this pans out for me。 All I can say is I have gone through this and will be applying these steps to my business。 Going thro I remember hearing about this book around 10 years ago， and when I was in Taiwan it was very popular （I think it had been recently translated into Chinese）， and there was more than one entrepreneur meetup where someone showed up carrying this book。 So I had been curious about it for a while and， when I saw it at 2nd and Charles， I decided to give it a go。 We'll see how well this pans out for me。 All I can say is I have gone through this and will be applying these steps to my business。 Going through the model and following the steps already allowed me to find some alternate options for my business （e。g。 adding a freemium option and trying to partner up with some providers）。 In the meantime I actually really found it useful。 It allowed me to look at all the aspects of my business with an objective eye。 Some points didn't apply to me （as can be expected）， and I found the "creative" design to be a distraction at some points， but all in all it was a great exercise。 I ended up using a bunch of post-it notes on all its tables， and found the progression made sense。 I also appreciated that it was somewhat 'academic'， for lack of a better term。 Too many of these business books try to be too user-friendly， which often means trying to take away any exercise or process that might seem tedious。 Not so with this book。 So at times it felt like a bit much， but I think these exercises were needed in the end。 Once again， we'll see how it pans out。。。 。。。more
Sarah
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Good comprehensive frameworks for developing a business idea into a functioning business with lots of examples and practical tips to make it a reality。 A useful book to refer back to at different times。
Amin Ben Saad
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A great practical guide to get an overview of the subject。 It's one of those books you can pick up every time you don't know what to do next to find inspiration or to be reminded of what you need right now。 A great practical guide to get an overview of the subject。 It's one of those books you can pick up every time you don't know what to do next to find inspiration or to be reminded of what you need right now。 。。。more
Ricardo
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Great tool and framework Great tool and framework for evaluation and revaluation of your business model to better plan and act your next moves forward
Minette
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This book somewhat reads like a picture book of the business model canvas。 Was useful for my assignments related to these concepts but felt a bit like a high level overview to me and I found myself sometimes looking for more details on particular concepts covered。 Definitely a good concept book but perhaps serves as a companion to something more in depth。 Great for visual learners。
Max Lapin
，
Почти десять лет назад в рамках корпоративного университета я попал на лекцию по этому материалу в Сколково。 Это из тех классов， когда инвестируешь три часа времени， а отдачу получаешь на жизнь。 Скажем так， эта книга для инвестора， предпринимателя， стратега или СЕО компании является наотмашь прикладным мануалом， как сделать новый бизнес и понять его перспективу。С тех пор я не раз использовал the business model canvas из этой книги， в том числе в рамках анализа объектов приобретения или инвестиро Почти десять лет назад в рамках корпоративного университета я попал на лекцию по этому материалу в Сколково。 Это из тех классов， когда инвестируешь три часа времени， а отдачу получаешь на жизнь。 Скажем так， эта книга для инвестора， предпринимателя， стратега или СЕО компании является наотмашь прикладным мануалом， как сделать новый бизнес и понять его перспективу。С тех пор я не раз использовал the business model canvas из этой книги， в том числе в рамках анализа объектов приобретения или инвестирования как топ-менеджер корпораций。 Потому что инструментарий сделан именно с логикой разобрать понятным способом и не ошибиться。 Книга — роскошь。 Почему？Полная рецензия здесь: https://maxlapin。com/2020/04/17/b255/ 。。。more
Attila
，
Review:This was a great book on how to plan a business， but for me it wasn't very interesting， but obviously I am not the target audience。 It had a couple interesting points of course。（view spoiler）[Main points:business canvascustomer， value proposition， channel， customer relation， revenue stream， resources， activities， partnership， coststypes of businesses three kinds of businesses customer relationship businesses， product innovation businesses， and infrastructure focus on one of these categori Review:This was a great book on how to plan a business， but for me it wasn't very interesting， but obviously I am not the target audience。 It had a couple interesting points of course。（view spoiler）[Main points:business canvascustomer， value proposition， channel， customer relation， revenue stream， resources， activities， partnership， coststypes of businesses three kinds of businesses customer relationship businesses， product innovation businesses， and infrastructure focus on one of these categories: operational excellence， product leadership， or customer intimacyunbundle these different segmentsfalling costs in distribution， production， and search enabled selling large numbers of niche productsthe multi-sided platform brings together two distant groups of costumers adding value google， apple platform operatorfree to use platforms – newspaper adsfreemiumopen-source new updates and customer servicebait and hook modelopen business model researchers connect inside and outside the organizationdesign customer insight – try to imagine yourself as the customergenerate ideas resource-driven， customer-driven， finance， and offerthe what-if question can help you start freshdiverse team ⏯ brainstorm visualizehumans don’t like changestrategyblue ocean strategy focuses on what the customer wantsprocessfour kinds of innovation satisfy， bring to， improve or create a marketdon’t get too attached to an idea（hide spoiler）] 。。。more
Mohamed Oun
，